My passion and love for magic is first and foremost grounded in my obsession with the human experience. If I had little interest in the complexity of the human being I wouldn't have a hunger to create magic.
The spectator's reaction to an effect is much less important than how an effect makes them feel.
“Astonishment is not an emotion that's created. it's an existing state that's revealed" - Paul Harris
Magic subconsciously makes the spectator feel that the magician is smarter than them. If there wasn't a power dynamic between the spectator and the magician then the spectator would stop asking "How did you do that?" This is why it is extremely important that every performance should feel like a collaboration. If the effect doesn't make the spectator feel they are in collaboration with the magician then they won't be experiencing the full spectrum of what magic has to offer.
"I think it is in collaboration that the nature of art is revealed." - Steve Lacy
There is no magic moment if the spectator does not feel hopeful that what they're experiencing just might be real.
“A fundamental understanding of the human psyche is the essential key to successful magic" - Robert Houdin
Keeping in mind the age old quote "If a tree falls in a forest and no one is around to hear it, does it make a sound?" The question in magic is ... if no one is there to experience an effect, can we call it magic?
Creating great magic comes from a place of having love for the fellow human being.
"The more I think about it, the more I realize there is nothing more artistic than to love others" - Vincent Van Gogh
Magic should never be presented as a puzzle and a puzzle should never be presented as magic.
The effect's creator and the magician's job is to be servants to the spectator's experience, and not towards the effect.
“Caught in the difficulty of mystifying, magicians often forget that the first roll of the artist is to communicate a beautiful idea"- Teller
The best type of mentalism effects are those that have a visual magic moment.
The magician's job is not to trick, but to affect -- that's why it's a magic effect, not a magic trick.